New York dermatologist Doris Day, MD. “It’s not about selling a brand for doctors anymore—it’s now about how the doctor uses and combines the different modalities to deliver their best signature treatments that aren’t reproducable.”

The newest way to freshen your face is something L.A.–based cosmetic dermatologist Harold Lancer, M.D., refers to as “composite microtreatments,” employing many different nonsurgical procedures—from radio frequency and lasers to fillers and prescription topicals—in conjunction with one another over time. This multipronged approach is gradual, gentle, tailored to each patient, and requires little if any downtime. The goal: not to obliterate your facial expressions, but to subtly introduce tweaks that  banish redness, spots, and lines. In 2017, it’s not about looking decades younger, or visibly “done”